Free Printable: Your Brand Story Workbook
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Welcome
In this article, we’re talking about how developing the vision you have for your business can benefit you in the long run, and how your Personal Brand Story Workbook can help you to build the momentum you want, while helping others.
I’m Holly Ecimovic, I create journals, books, courses and other resources for people in the Health and Wellness space. You can learn more about my story, HERE.
What is your brand story?
Your brand story is basically a narrative that encompasses what you and your business are about.
Your brand story could include the reason you started your business, an event that triggered a turning point in your life or in your business, and could even weave a beautiful ongoing tale into each product you put out into the world, a vibe that you portray to your target audience.
[CLICK HERE to access your FREE Personal Brand Story Workbook]
For example, if you are a pizza restaurant owner, your brand story might include a wonderful and rich account of your family history, how your restaurant was started by your grandparents with only a handful of money and the delicious recipes they would prepare for the family every single night — before they felt the need to share their gift of cuisine with the world, therefore leading them to open their amazing business.
That’s just an example of a story that you could tie in to your personal brand story.
Ways you can tell your story
Many experts suggest that you begin by getting really clear about each aspect you want to convey regarding your brand. This would be a great time for you to use the free Personal Brand Story Workbook I created for you!
Yes, it’s simple, but it’s a proven way to help you get the ideas you have swirling around in your head, right on to paper and into the hearts and minds of your audience and people you serve.
Here are some great tips for when it comes to sharing your story:
Be authentic
Be honest
Know your audience
Speak to the emotions of your audience through storytelling
Utilize color and font effectively when you create ads and content
Ask for feedback frequently
Create a “Headline” for your business, and develop a “Mission Statement”
Know your business’s core values
Pinpoint the tone of your business and your preferred ways of communicating with your audience
Basic points for your brand story
Think of your brand story like a mini movie.
Talk about your origin, how things came to be, similar to the restaurant story I mentioned above.
Also, talk about the big moments that were turning points in your history. Then, think of it this way: Answer the who, what, where, when, how, and why — who you serve, what you do for them, when you do it, how you do it and WHY you do it. That’s a great start for a brand story!
Free Printable: Your Personal Brand Story Workbook
Now is the fun part. Download your FREE Personal Brand Story Workbook I made for you to fill out, HERE.
It’s totally unbranded, so you can personalize it, or you can print it off again and again and write in it.
I think one of the most exciting things about serving others through your business is connecting with your audience. Using this workbook, you can write down all of your ideas and pave the way for creating an unforgettable connection with your audience that will continue to grow over time.
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