3 reasons to create a website for your online fitness business
This post may contain affiliate links, which means I’ll receive a commission if you purchase through my links, at no extra cost to you. Please read full disclosure for more information. Here are some facts about online business and editing I have learned over the past 10 years working in digital content production and web design.
For this article, we’ll focus on a fitness business website, but these concepts can apply to many businesses or blogs. Up to you!
Intro
Creating a fully functional, attractive and clear website that aligns with your fitness business brand is absolutely essential in a world in which many people are only seeking to do business online.
You need to stand out in the digital world, and when you do, it’s a game changer for your business.
Think of how it will feel to send your clients over to your custom website, where all of your gems are there for them to see!
Visualize the concept
Think of how it will feel to book your first client online, simply by having them peruse over your website.
These things are possible, and you’re missing out if you do not start building today!
Let’s discuss three basic reasons why you need to build a website for your brand that tells the world exactly who you are, who you help, and your roadmap to helping your future clients!
Reasons for Creating a Website
Reason 1: Your competition probably already has a website - make yours better
Have you ever dreamed about finding your ideal clients online, a situation in which THEY are actually coming to YOU? Well, building yourself a website can help make this happen!
Most likely, your competition has already built a website, so why not you?
Having a clear vision laid out on your website helps distinguish you from the rest.
Your clients (and future clients) need to know what you’re all about.
Show them, by creating a website that reflects what you do.
The way to separate your business from the rest can be found by doing a simple exercise.
I love this trick! I have used it for many years.
Exercise: Map It Out
Grab a pen and paper, and draw 5 large boxes.
Inside those boxes, write a word that makes you or your business different from everyone else, inside each box.
Then, describe each trait you listed, and show examples of how you demonstrate that trait.
For example, if two of my boxes say, “Affordable,” or, “Best custom workouts,” I would respectively write inside those boxes, perhaps, details on those concepts.
Perhaps I would write, “My fitness guides are the most affordable in town,” or, “My custom workouts are better than everyone else’s because I do extensive research on my client first, and my competition does not do this.”
There, we have something to work with now!
Keep filling out your boxes, and really take the time to list out all the ways YOU are DIFFERENT.
This little roadmap will now be your best friend when you go to build your amazing website!
To re-cap, reason No. 1 to build your website – define yourself, and make yourself stand out among the competition.
You’ve got this, and you deserve it!
Now, save that roadmap we just created, and we will move on to reason No. 2.
Reason 2: Your website will allow you to offer your clients high-quality, free content, stirring curiosity within them
In reason No. 1, we went over how creating a website for your fitness business is important so you can distinguish yourself from the competition, and also because your competition probably already has a website.
Well, here is a way to make yourself stand apart – offer a piece of free content on your website (homepage) that is high-quality, unique only to your business, and creates curiosity for the client using this content.
For example – when someone hops over to your homepage, picture them browsing over your lists of services, perhaps, or your “about” section where you might lay out who you are, why you do what you do, and who you help.
BEFORE they even get to any of those things, you can create a visible section inside the top portion of your homepage that offers them a piece of free content for them to check out or download.
This free piece of content needs to provide them a quick way to feel productive, and should be geared toward something that would specifically benefit them right now, and is something they are searching for RIGHT NOW.
For example = if I am a fitness business, at the top of my homepage I will create an embedded section where they can simply click to receive my FREE 7-day fit foods meal planning idea calendar, complete with a list of suggested foods. I can set it up so that they can either download it as a PDF, or they can enter their email address, and then they automatically get an email with this information inside it.
This piece of free content should create for them a sense of accomplishment – “hey, I already have my meal planning set for the week!” (Immediate gratification.)
It should also be addressing a specific problem they want to solve – a meal planning calendar makes sense, since they are visiting your site most likely to improve their fitness levels!
Let’s re-cap:
Reason No. 2 to create a website for your business is to have a place to offer your clients free content, leading them to wonder – “if this content is so good, FOR FREE, imagine what this woman (you!) could do for me, if I PAID her!”
You stir up the curiosity by providing them content that is valuable; applicable to their life RIGHT NOW, and something that is tangible to them, such as a free calendar, a list, a guide, video, PDF, worksheet, quiz, secret blog post, the possibilities are endless!
Let’s move on to reason No. 3…
Reason 3: Creating a website allows you a place to start blogging, bringing more awareness to your fitness business
A blog is a regularly updated section of your website where you post articles, photos or other content in a formal or informal style (your choice) relating to your business or products and services. (Or anything you want!)
Creating a blog on your website has major advantages because it can be a whole new place where you can create curiosity and excitement around your fitness business.
Having a website in the first place will allow you to host your blog!
Blogging regularly will give your clients a consistent look at new products and services you are creating.
It could give them a behind-the-scenes look at what is happening in your business, exclusive coupons to services they want, and more!
Here is a list of 25 ideas for blogs you could create and post on your website to bring awareness and attention to your fitness business:
- New product you are offering
- New service you are offering
- Discount codes
- Events you are putting on
- Fitness challenges you are running
- Fitness challenge examples: drinking water challenge; daily walking/running challenges, getting steps in; fitness tracker challenge
- Give someone a preview into an exclusive program you are running, for example, a look inside the “elite group” of fitness circuit routines you provide for the paying clients
- Blog about trends in your industry
- Interview people about your industry, for example, talk to people about what they like and dislike about long distance running, and share it!
- Make a YouTube video about an upper or lower body circuit and post it into a blog
- Make a Facebook Live video into a blog post, relating to the results your clients are getting (of course, get their permission first!)
- Create a fitness morning routine worksheet for people that they can only access through your blog post
- Create a PDF guide to ‘how to go grocery shopping in order to maximize protein intake in your diet’
- Set up a home gym, and then share behind-the-scenes photos with people so they can do it, too
- Create a how-to list of the proper vs. improper techniques in your fitness arena, for example, yoga poses or how to execute weight training exercises with proper form
- Write about roadblocks you have faced when you felt you struggled with weight loss and how you defeated those problems
- Write an exclusive list of supplements that you can’t live without
- Write a blog about date night ideas that incorporate fitness activities
- Create a Facebook group for a fitness challenge you are running, then blog about the progress each team member is making (of course, with their permission)
- Write about the top 10 most popular products or services you offer, according to your clients’ feedback
- Create a video about how to make a fitness vision board
- Make a blog post about how to get the best results for your abdominals, complete with a grocery shopping list for abs!
- Make a cheat sheet for arm workouts people can do while they are in a hotel or traveling
- Make a ‘must-have’ list for your favorite workout gear and blog about it
- Highlight a ‘Client of the Month’ and post accomplishments of your team members in a blog article (monthly or on a consistent basis)
Having a blog on your website establishes you as a source of knowledge people can turn to when they are trying to improve their fitness.
It is also an avenue for you to build trust with your audience, and it makes you stand out as a leader in your area of fitness.
People will begin to turn to you whenever they want an honest and smart opinion about things they have seen, trends, or general information regarding fitness and health.
Conclusion:
In this article, we went over three reasons you should create a website for your fitness business.
Reason 1: Your competition probably already has a website. That being said, you need your own website to highlight why YOU ARE DIFFERENT than the rest!
Reason 2: Your website will allow you to offer your clients high-quality, free content, stirring curiosity within them…this builds trust!
Reason 3: Creating a website allows you a place to start blogging, bringing more awareness to your fitness business. Again, this builds trust, establishes you as the expert/leader in your field, and you can keep them engaged in your business consistently! (See the above list of amazing blog ideas to start off!)
Thank you for reading, and don’t forget to share this post with your other fit friends!
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